As popular music co-opts dance music beats and tones, dance music continues to borrow from the best of other genres. This rock-influenced number from Serge Devant clocked over 100,000 views of the teaser for this video, and now the long-form has been released.
The video, shot on location in San Francisco and in Miami during Art Basel Week, was written, co-produced and co-directed by Serge himself. Of it, he says, “The story follows a struggling artist in that moment when the whole world seems to collapse around him,” explained Serge from his studio in New York, “but he sees his sleeping girlfriend and can’t help himself but paint her. It’s about that moment when you focus on the one truly beautiful thing that you have, escape into it and produce something genuinely breathtaking and from the heart.”
The artwork that features throughout the video is the work of Russian painter Andrei Sharov and was commissioned specifically for the video after Devant met the artist in Monaco.[youtube http://www.youtube.com/watch?v=J4VE9XFTECo&w=500]